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Documentation of accessibility observations for Deutsche Telekom – Mobilfunk & OneShop

1.1.1 Non-text Content (A) Image text alternative does not serve equivalent purpose

Priority: Critical Low Page: Apple iPad Air 11 2025 Observation Permalink
Accompanying Files
Observation Details

Images that are not purely decorative, must have a purpose equivalent text alternative set, to be accessible if the image cannot be visually perceived. A prime example is a blind screen reader user. But also if an image cannot be loaded due to network issues, the text alternative ensures perception of the conveyed information.

Images with non-equivalent text alternative:

  • Product images (× 10) all use alt="Apple iPad Air 11" (2025) M3"

  • "Netzteil" images in "Produktinformationen" have empty alt attribute

Remediation Notes

Ensure purpose equivalent text alternatives are present for every non-decorative image. Depending on the purpose, the text alternative may be describing the contents of an image or the functionality it serves (e.g. as a link to a specific page).